In Japan, 100 yen shops, or one-coin shops, similar to dollar stores in the United States and pound shops in the U.K., are commonly known as "hyakkin". 100 yen shops are enhancing their status in the retail industry to rank alongside department stores, supermarkets and convenience stores.

With a broad customer base that extends from children to the elderly, the 100 yen shop industry has grown to occupy an indispensable place in the lives of the Japanese public. Products can be found everywhere - in homes, workplaces and shops.

Through a wide selection of products ranging from miscellaneous daily goods to food, cosmetics, home décor and traditional Japanese arts and crafts, together with amazingly low prices, our store endeavors to bring pleasure and satisfaction to its customers.

In the early days, there was concern surrounding the quality and stable supply of products that were sold at a flat price, but customers’ perspective changed as a result of the efforts of Hirotake Yano, Daiso’s founder and current president, to improve product quality, leading to Daiso’s growth into the largest 100 yen chain store in the country.

By winning the trust of department stores and other major retailers, and hence the confidence of customers, we have grown to occupy an indispensable place in people’s lives.

Nowadays, the original 100 yen shop has expanded its product lines and number of shops on such a scale that it can no longer be categorized solely as a 100 yen shop. It is now so well established as part of everyday life that it has become the destination of choice for the purchase of daily commodities. Our aim is to develop and sell products which are of true value to our customers by focusing on originality and quality.

We aim to continue expanding our network around the world in our endeavor to bring a touch of color and pleasure to customers’ lives.